Unlock Your Body's Potential

Turn Up The Heat

With PFC, anything's possible.

Unlock the Fat Burning Power of Your Metabolism

Turn Up The Heat

With PFC, anything's possible.

Our Program

Why It Works

If We Are All on a Diet, Then Why Aren't We Thin!

Performance Fitness Concepts has been a worldwide leader of nutritional counseling for the past 33 years. Within that time our client analysis has shown us that NONE of the popular "diet" programs have worked, in actuality these diets did more harm than good making them feel "broken" and inadequate. Truly, it is not we who are inadequate, but the information we are currently being taught about nutrition, weight management, and exercise. As a nation, we have been misled by faulty premises reported as weight-loss "science" in the media, by misinformation about what kinds of foods are "good" for us and what kinds are "bad", and by diet gurus who have been telling us that one-size-fits-all food plans are the answer to our individual nutritional needs. The truth is: Each one of us is metabolically unique. That is why most popular diets fail their one-size-fits-all approach ignores the fact that everyone does not utilize fats, proteins, and carbohydrates with the same amount of efficiency. Only when people eat and exercise for their own metabolisms will they see remarkable and permanent results in the areas of weight loss, energy levels, and overall health.

Metabolic Typing
Based on a scientific approach to metabolic nutrition and lipid profile testing, our programs are designed to increase metabolic efficiency and reduce the body's need to adapt to inappropriate nutrient patterns through the hoarding and storing of fat. From the inside out.
Our Goal
Our goal is to strengthen and increase muscle tissue while simultaneously utilizing and decreasing body fat. We empower and educate our clients, enabling them to successfully take charge of their own health, nutrition, fitness, and mental well-being. Our staff assesses each individual's needs in order to best design a complete and accurate exercise and nutrition program that is realistic and achievable. We guarantee it!
The Results
Whats the key? Maintenance! Maintaining that healthy lifestyle you've always wanted. Get on a program that actually works for the long term, NO FADS, NO GIMMICKS, NO GAINING IT BACK IN A WEEK! Are you ready for the Journey? Now's your chance to make that body transformation a reality. Real result from a real program.

For a better, healthier life. Let's do this!

3 Metabolic Types

Discover Your Nutritional Needs

Our experts at PFC teach you how to identify your specific metabolic type and to dynamically fuel it for weight loss, greater health, increased performance levels, and healthful longevity.

Our program will teach you how to energize your every waking hour and develop vibrant and long-lasting health. It will show you how to use nutrition to avoid and prevent illnesses such as diabetes (which has increased 33 percent in the last decade), heart disease, and atherosclerosis or hardening of the arteries. It will explain the importance of proper hydration and how drinking enough water daily helps to keep your metabolic thermostat at the right "temperature" so that your body will not hoard fat. It will show you how to exercise safely and effectively, according to the needs of your specific metabolism.

Once you have learned how to eat and exercise according to your metabolic type, you will never again have to live hungry, controlled by calorically restricted food regimens. As you discover how to satisfy your nutritional needs, you will experience the freedom of not being ruled by food cravings and the need to binge. You will learn the science of making food work for you as an ally, not as an adversary, supplying your body with the fuel it needs to perform at its highest level. Most important, you will discover how to own your food choices and experience life at your personal best!

There Are Three Basic Metabolic Types In Our Population, What Is Your Type?

The fat-and-protein-efficient metabolism

This Metabolism Can More Efficiently Utilize Fats and proteins than carbohydrates, creating a physique that is naturally strong.

The Carbohydrate-Efficient Metabolism

This group easily digests and utilizes carbohydrates, creating a physique that has a tremendous endurance capacity.

The Dual Metabolism

This third type has the very special ability to utilize all three nutrients-fat, protein, and carbohydrate-with equal ease, creating a physique that equally combines both strength and endurance.


You Control The Outcome

A Life of Function

Congratulations! Embracing the world of nutrition is a gratifying and uniquely personal journey. One that should reflect your lifestyle and goals, so it only makes sense that your metabolic approach should also reflect your individuality. Our philosophy is one size does not fit all. Optimize your health, develop an extraordinary sense of well-being and be the best you can be.

Let us customize your program TODAY!

Performance and function
Performance Fitness Concepts understand that Athletes operate at a much higher metabolic temperature than ordinary individuals which makes our program unique because it promotes energy utilization rather than operating within a caloric deficit. Whether you're an endurance or power athlete we've got you covered.
Childhood obesity
Creating the path for future success
Childhood obesity is a serious medical condition that affects children and adolescents. It occurs when a child is well above the normal weight for his or her age and height.

We at Performance Fitness Concepts create a special mentoring relationship between our pediatric patients and the nutritionist who through one on one coaching empowers the child to make better nutritional choices as they further understand the difference between growing food and fun food.
Adolescent Sports nutrition
Performance for the future
Sports nutrition for young athletes is critical for their success. All athletes strive to compete at the top of their game but, unbeknownst to many of them, their performance relies on their optimum nutritional balance. The concern is that many young athletes require greater amounts of nutrients but remain uninformed or unconcerned about their nutrition needs or simply feel powerless to improve their nutritional status. Our team at Performance Fitness Concepts create a unique relationship and bond between the young athlete and the nutritionist in such a way that the nutritionist becomes a trusted coach enabling a partnership to strategize a food programs that supports the young athlete's performance, aspirations, and goals.
Learn how to communicate with the food in your life
Obesity is a complex disorder involving an excessive amount of body fat. Obesity isn't just a cosmetic concern. It increases your risk of diseases and health problems such as heart disease, diabetes and high blood pressure.

Our programs at Performance Fitness Concepts are individually designed to target specific metabolic markers that promote obesity. Once these markers are identified your lipid profile will be used to determine the appropriate nutritional strategy for your weight and body fat loss. Your custom food program will be centered around caloric and energy supported meal patterns. You will never feel hungry! And more often than not you will be eating more food than you ever have before!
Pregnancy/Post Pregnancy
Leave a lasting impression
Overwhelmed by pregnancy and post pregnancy nutritional advice? Feeling like eating well is a stressful endeavor? Before you give up completely learn how to figure out whether you're getting the nutrients you and your baby need during pregnancy and post pregnancy.

We at Performance Fitness Concepts understand and identify three metabolic types which allow for eating patterns that support and enhance pregnancy and post pregnancy nutritional needs, both for breast feeding and ultimately regaining a healthy body composition and fitness level.
Big Day
BIG DAY-Bridal/Groom/Photo Shoot/Graduation
We've got you covered! We're the un-diet program. Because we identify your specific nutrient pattern through our proprietary metabolic typing strategy we can ensure that you will achieve your BIG DAY body fat and weight with confidence and easy.


100 Degrees (100 percent metabolic efficiency) is the optimum metabolic functionality we strive for, let PFC help you achive this level of functionality.
What Is Your Metabolic Temperature?

The closer you come to your optimum metabolic performance the more fat you will burn, even while your body is idle at work! Let PFC create a program for you to achieve the most results with the least amount of effort.

Specializing In These Diseases

We at Performance Fitness Concepts believe in providing a proactive integrative approach to the treatment of numerous illnesses combining conventional techniques with metabolic alternatives.


At PFC we consider all physiological and psychological aspects of anorexia and its disordered eating patterns. After detailed evaluation, weekly food programs are initiated and appropriate psychological support and strategies are established.


Our disorder bulimic concerns are built around issues of control, self- loathing, and physique dysmorphia. Food patterns are metabolically established to support a rebalancing of appetite, cravings, fatigue, and digestion.

Chronic Fatigue

At PFC we treat Chronic Fatigue not as a symptom of other auto-immune disorders but as a stand-alone disorder. Recommended foods are built around strategies of tissue repair, consistent energy patterning, and reduction of inflammation.


Our primary goal at PFC in treating ulcerative colitis is to help regulate the immune system better. While there is no known cure and flare ups may recur, a combination of proper nutrition, supplementation and hydration will alleviate symptoms and reoccurrence so you can help stay in control of your disease and lead a full and rewarding life.


This disease is an ongoing digestive disorder associated with the inflammation of the digestive track. Our proprietary program manages Crohn's through an anti-inflammatory, metabolically typed nutritional protocol. Nutrition and hydration are of first and foremost importance where supplementation may be an additional part of our nutritional therapy.


Diabetes adversely affect proper sugar metabolism. We at PFC use A1C and Lipid profile evaluation to determine sugar sensitive's and appropriate daily meal patterns. The nutritional protocols we prescribe are dynamic and shift weekly to help support energy metabolism and proper weight management.

Drug and Alcohol Abuse

These addictions can severely damage metabolism. Our goal is to create food patterns that support mood stabilization and the reduction of cravings that would promote a desire to drink and or drug use. All of these nutritional protocols are metabolically identified through the use of lipid profile testing, hydration, exercise patterning and proper supplementation.

Esophageal Reflux

Our proprietary metabolic treatment of Esophageal Reflux or GERD is a nutritional adjustment that supports a choicing of low inflammatory foods, low acidic foods, no yeast, no mold, no gluten and no dairy all within an acceptable tolerance of lifestyle.

Irritable Bowel Syndrome

Here at Performance Fitness Concepts IBS management is controlled by the extensive use of an IBS list of appropriate food choices. These foods are then inserted into a customized metabolically appropriate daily and weekly food pattern.


Lupus symptoms and treatment vary from one person to another. Our Goal at PFC is to design and customize a proprietary program that will reduce muscular pain, suppress your overactive immune system and prevent flare ups. We do that by controlling indicators through the use of foods that naturally reduce inflammation, buffer the buildup of lactate, improve muscular strength and promote tissue repair.

Discover the real you by kickstarting your metabolic potential now.


Real People, Real Stories

The Proof

Just how good are we? We'll let our clients Journeys speak for themselves.

  • All
  • Athletes
  • Obesity
  • Teens
  • Couples/Family
  • Corporate/Teams
  • Hour Record
  • Reilly Smith
  • Reggie Williams
  • Laramie Fassbender
  • Jennifer Rossel
  • Tony Manzella
  • Tower 26
  • Grigor Dimitrov
  • Rufus Sewel
  • Rufus Sewel
  • Rufus Sewel
  • Rufus Sewel
  • Jai Courtney
  • Phil Gaimon
Optimize your health!
Schedule a consultation NOW!


Our clients are GLOBAL, let us bring our office to you. Whether you live in Los Angeles, Chicago, New York or India our experts can design individual nutritional and training programs to suit your needs anywhere. Telephonic, Skype, FaceTime, Email. Regardless of communication we've got you covered!

How It Works

Schedule an initial consultation
Prior to your initial consultation you will need you to fill out an Initial Patient Packet click here, have a recent lipid profile blood panel from your doctor (cholesterol screening) or click here to fill out our metabolic typing questionnaire. We will then be able to ascertain your metabolic type just by filling in the questionnaire. However, if you are within one or two points of another metabolic type, it would be a good idea to get your blood work done. If your doctor has taken your lipid profile within the last year, you can use those values. If your weight and health have changed significantly since the last time you had this test done, you may wish to get another one, because one of the joys of our metabolic food program is watching your cholesterol and triglyceride levels drop dramatically. If you do not have a physician to order the panel from the lab you can have your blood work done for a minimal cost at your local CVS MinuteClinic or Wallgreens Heathcare Clinic without an appointment.

After your blood work is done and or your questionnaire is filled out you'll be set for your first appointment! Prior to the communication whether it be a phone call, Skype or FaceTime please email us all your completed paperwork as well as labs if you have them.

As for your body fat assessment. You have several different options.

How Your Clothes Fit
Obviously not the most accurate method but definitely the most convenient. If you have a pair of pants, shirt or dress that feels tight you can use it to roughly gauge your body composition.

If your exercise and nutrition regimen causes your clothes to loosen up, it is a good sign you are losing body fat.

Body Circumference Measurements
A form of Anthropometric measurement, body circumferences can be used in formulas to estimate percent body fat. Equations which you can plug in your circumferences for a body fat estimation are all based on a statistical model. You will measure your height, hips waist and weight.

Click here to purchase body tape measure.

Click here for Body Fat Calculator

Skinfold Analysis- OUR METHOD
Skinfold analysis has long been the most common and popular method for measuring body fat. Multiple site skinfold analysis is usually taken by a practitioner. Most personal trainers are familiar and experienced with taking skinfold measurements, please ask where you can get this analysis done locally. The accuracy of skinfold measurement has usually been reported to be within 1-2% of the clinical standard (hydrostatic weighing.) The accuracy depends on the test subject and the practitioner's skills and experience. If you do decided to get your Body Fat tested in this manner please make sure you go to someone experienced so you get an accurate measurement.

With all this in place you'll be ready to go for your weekly check-ins!
PFC Partners


About PFC

Our Story

In our 33 years of designing individual nutrition programs, people say that no one knows nutrition like Performance Fitness Concepts! How do we do it?? The mystery lies in the combination of foods - and that combination is different for everyone.

THE SOLUTION: Metabolic Nutrition. The specialists at PFC are experts in metabolic nutrition and metabolic typing. We help you identify how your body uses food for energy, we will unlock the FAT-BURNING power of your metabolism and discover the secret combination of foods that work most efficiently for you, whatever your health goals.

Optimize your health! Schedule a consultation NOW!


Philip Recovers From Osteosarcoma

(a rare type of bone cancer)


Pumping Iron inspires America!

Time to lose some weight.


Philip Graduates Duke University

Philip Graduates Duke University with a BS in Nutritional and Political Science.


Philip Graduates American College of Sports Medicine


Performance Fitness Concepts is born


Phil wins Mr. Atlantic and Coastal USA Championship


Phil wins Mr. North America Bodybuilding Championships


Phil is inducted into the bodybuilding Hall of Fame


Turn up The Heat

Turn up The Heat is released- acclaimed best seller.


Summa Cum Laude Ph.D in Nutritional Science


PFC hits TV land- Average Joe Boot Camp NBC


Phil becomes National Spokesperson for Glasseau SmartWater


The official Nutritional Consultant for Gold's Gym International



View the episode this episode of The Doctors FAT: EVERYTHING YOU NEVER KNEW


The Dr. Phil Show!

Watch what Dr. Goglia uncovers on the Dr. Phil Show.


Contracted by Marvel Productions to consult their action/adventure actors

Chris Hemsworth-Thor
Chris Pratt-Guardians of the Galaxy
Chloe Bennet- Agents of S.H.I.E.L.D.
Chris Evans-Captain America
Sebastian Stan- Captain America






Khloe Kardasions Book:

Dr. Goglia writes a chapter in Khloe Kardashians book, STRONG Looks Better Naked Chapter 2.


Brie Larson - Room:

Gets Brie Larson ready for her leading role in Room. She wins an Oscar for Best Performance by an Actress in a Leading role. Brie Larson also wins a Golden Globe for the Best performance by an actress in a motion picture-Drama She also wins the BAFTA Award for the Best Leading Actress.


Revenge Body - Season 1:

Dr. Goglia is a nutritionist to contestants.


Revenge Body - Season 2:

Dr. Goglia is a nutritionist to contestants.

World Boxing Committee:

Dr. Goglia becomes the WBC (World Boxing Committee) Head of Nutrition Committee.


Christian Bale - Vice:

Gets Christian Bale ready for his role in Vice. Christian wins a Golden Globe award for the Best Performance by an Actor in a motion picture.

Extra TV:

Dr. Goglia appears on Extra TV

" PFC has provided me with the knowledge to change
my entire life, allowing an improvement for my entire family. "
Melanie Phillips | mother of two & competitive age group athlete
" After 33 years of competing at a high level, PFC took me to the next level. PFC showed me that a personal breakthrough was still possible even for a lifelong competitor. "
Kevin Phillips | 5 X National Champion

It's All About Teamwork

Meet The PFC Team

With over 50 years of combined experience in nutrition, professional athletics and food relations PFC can provide you with a solution to fit your needs.

Dr. Philip Goglia, President & Founder
Dr. Philip Goglia
President & Founder

Dr. Philip Goglia is the founder of Performance Fitness Concepts, one of the most elite performance nutrition and rejuvenative health and wellness clinics in the United States. He has been a certified nutritionist for over 30 years and has been recognized as the recipient for the 2009 and 2010, 2011, 2012 and 2013 Best of Santa Monica Award in the Dietician category by the US Commerce Association. Most recently he was awarded the 2013 "Deborah Constance Children's Inspiration" award for his commitment to health and wellness mentoring at the inner city charitable foundation "A Place Called Home."

Learn More About Phil

Dr. Ronald S. Kvitne, Orthopedic Surgeon
Dr. Ronald S. Kvitne, M.D.
Orthopedic Surgeon

Ronald S. Kvitne is a board-certified orthopedic surgeon with over 27 years of experience. He received his medical degree from the University of California, San Francisco and completed his residency in orthopedic surgery at the Northwestern University Medical center in Chicago, Illinois. Dr. Kvitne is a well-recognized expert in the field of sports medicine, specializing in the evaluation and treatment of shoulder, elbow and knee disorders and injuries.

Dr. Kvitne has served as the Team Physician for Los Angeles Galaxy professional soccer team, and is the Medical Director and Team Physician for the Los Angeles Kings NHL hockey team and is a consultant for UFC Mixed Martial Arts.

Dr. Jessica Wu, Dermatologist
Dr. Jessica Wu

Dr Jessica Wu is a Cosmetic Dermatologist in Los Angeles and Assistant Clinical Professor of Dermatology at USC. A graduate of Harvard Medical School, she is known for her gentle touch, natural results, and personalized care. She lectures nationally and internationally, and has been an Investigator in several FDA clinical trials. Having treated patients for over 20 years with skin conditions such as acne, rashes, and sun damage, Dr. Wu has seen firsthand how nutrition affects the skin. She is author of the best-selling book Feed Your Face: Younger, Smoother Skin and a Beautiful Body in 28 Delicious Days and is also a member of the Medical Council of the American Society for Nutrition. Dr. Wu and her husband are both clients of Dr. Goglia.

Gunnar Peterson, Personal Fitness Trainer
Gunnar Peterson
Personal Fitness Trainer

Gunnar Peterson is a Beverly Hills-based personal trainer whose clients include celebrities, professional athletes, and everyday people. Gunnar works with each on an individual basis, focusing on achieving long-term results through challenging and constantly varied workouts. He is widely recognized for his expertise in functional training and his commitment to developing and implementing innovative fitness techniques.

With over 20 years in the fitness industry, Gunnar’s dynamic approach, boundless energy and humor only add to the effectiveness of the experience his clients enjoy.

Gerry Rodrigues, Olympic Swim Coach
Gerry Rodrigues
Olympic Swim Coach

Coach Gerry Rodrigues started swimming in 1970 in Trinidad where he swam for the Caribbean island’s national team. His ability and love of the sport brought him to Mission Viejo in 1980 and earned him a scholarship to Pepperdine.

Gerry started the Malibu Masters swim club, headed-up Southern California Aquatics, began the first Masters club at The Sports Club LA, founded Tower26 and ran the UCLA Masters swim program. Gerry has been the recipient of the US Masters Coach of the Year and Southern Pacific Masters Coach of the Year honors.

Lisa Saridakis, CEO
Lisa Saridakis

Lisa Saridakis is a world-leading strategic entrepreneur and a specialist in nutrition and fitness. Her Life has always been about health and wellness and with this in mind realized how the proper nutrition and exercise could change lives. Along with her husband, Dr. Goglia, Lisa helps improve and continually develops the proprietary weight management program originally created by Dr. Goglia. She also plays a key role in managing the PFC team with a focus on overall efficient and effective operations that ensure the highest level of customer satisfaction within the PFC experience.

Dr. Rahul Dixit, Gastroentrologist
Rahul Dixit

Dr. Rahul Dixit is a partner at Southern California Medical Gastroenterology Group in Santa Monica. Dr. Dixit was educated at the University of Maryland-College Park and then went to the University of Maryland School of Medicine. He completed his internship and residency in Internal Medicine at Case Western Reserve/Case Medical Center. Afterwards, he completed a double fellowship in Gastroenterology at the University of Miami and Hepatology/Liver Transplant at The Johns Hopkins Hospital. He is double Board Certified in Gastroenterology and Internal Medicine.

While in school, Dr. Dixit began accumulating honors including the Maryland School of Medicine Distinguished Medical Student Service Award. He graduated in the top 1 percent of his undergraduate class and was a Phi Beta Kappa Award winner. With all of his impressive academic achievements, he stands apart in his willingness to serve and help others. He has volunteered in India and Africa as a physician, tutor, and builder of homes for the underserved. Dr Dixit exemplifies the spirit of helping and healing that we look for in our team members.

Clinically, Dr. Dixit focuses on all aspects of gastroenterology and liver disease. He uses his eastern roots to focus on the whole patient and disease state with combination of Eastern medicine and natural treatments for GI ailments.

Dr. Vinay Aggarwal, Internal Medicine Physician
Dr. Vinay Aggarwal
Internal Medicine Physician

Dr. Vinay Aggarwal is a seasoned, Cedars-Sinai trained, board-certified internal medicine physician. Through his specialization in non-surgical body contouring, bio-identical hormone replacement, medspa and concierge medical services, he strives to help his patients achieve their desired wellness and aesthetic goals to live freely and confidently.

Dr. Aggarwal studied Neuroscience and Economics at the University of Pennsylvania and completed a Masters of Public Health at Yale University. Afterwards, he obtained his Medical Degree at Drexel University in Philadelphia, PA. Dr. Aggarwal is a co-founder of PlatinumCare LA and has received numerous awards and recognition for his excellence in patient care.

Turn Up The Heat

Why Choose PFC?

Personalized plans for your needs, not one persons plan for "everyones" needs.

Lives Improved
Pounds Lost
Million Sweat Calories Burned
Bananas Consumed

PFC Program Pricing

Start your journey today.

Second Visit
$455 (1 hour)
  • Personalized nutrition and exercise program presented and explained
  • Clients to keep track of their foods including: food intake, eating times, energy levels, sleep patterns, digestion, etc.
  • Based on report of finding from the initial visit, individualized stretching and rehabilitative program developed.
Initial Visit
$745 (1 hour)
  • Blood lipids and glucose tested and evaluated
  • Family health history evaluated
  • Personal health history evaluated
  • Height, weight, lean muscle mass & percent of body fat determined
  • Current medical and fitness condition evaluated
  • Lifestyle evaluated
  • Personal Fitness and nutrition goals established
  • Evaluation of current physical condition
  • Blood pressure taken
  • Postural analysis
  • Orthopedic and neurological testing as needed
  • If medication is prescribed, a drug/nutrient evaluation is conducted
Contact Us To Learn More
$145 (1/2 hour)*
  • Weight and body fat percentage taken
  • Weekly food intake and energy levels evaluated
  • Foods adjusted as metabolic efficiency and body composition change
  • Ongoing coaching provided based on how you "communicate" with food in your life
  • Exercise programs and training modified as overall wellness improves
*Lipid Profile additional when applicable - $45
*Hematocrit test - $20

Contact Us

Contact PFC and Kickstart Your Metabolism Now

Tell us about your goals or submit your questions below.