Unlock Your Body's Potential
Turn Up The Heat
With PFC, anything's possible.
Unlock the Fat Burning Power of Your Metabolism
Turn Up The Heat
With PFC, anything's possible.
Our Program
Why It Works
If We Are All on a Diet, Then Why Aren't We Thin!
Performance Fitness Concepts has been a worldwide leader of nutritional counseling for the past 33 years. Within that time our client analysis has shown us that NONE of the popular “diet” programs have worked, in actuality these diets did more harm than good making them feel “broken” and inadequate. Truly, it is not we who are inadequate, but the information we are currently being taught about nutrition, weight management, and exercise. As a nation, we have been misled by faulty premises reported as weight-loss “science” in the media, by misinformation about what kinds of foods are “good” for us and what kinds are “bad”, and by diet gurus who have been telling us that one-size-fits-all food plans are the answer to our individual nutritional needs. The truth is: Each one of us is metabolically unique. That is why most popular diets fail their one-size-fits-all approach ignores the fact that everyone does not utilize fats, proteins, and carbohydrates with the same amount of efficiency. Only when people eat and exercise for their own metabolisms will they see remarkable and permanent results in the areas of weight loss, energy levels, and overall health.
Metabolic Typing
Based on a scientific approach to metabolic nutrition and lipid profile testing, our programs are designed to increase metabolic efficiency and reduce the body's need to adapt to inappropriate nutrient patterns through the hoarding and storing of fat. From the inside out.
Our Goal
Our goal is to strengthen and increase muscle tissue while simultaneously utilizing and decreasing body fat. We empower and educate our clients, enabling them to successfully take charge of their own health, nutrition, fitness, and mental well-being. Our staff assesses each individual's needs in order to best design a complete and accurate exercise and nutrition program that is realistic and achievable. We guarantee it!
The Results
Whats the key? Maintenance! Maintaining that healthy lifestyle you've always wanted. Get on a program that actually works for the long term, NO FADS, NO GIMMICKS, NO GAINING IT BACK IN A WEEK! Are you ready for the Journey? Now's your chance to make that body transformation a reality. Real result from a real program.
For a better, healthier life. Let's do this!
3 Metabolic Types
Discover Your Nutritional Needs
Our experts at PFC teach you how to identify your specific metabolic type and to dynamically fuel it for weight loss, greater health, increased performance levels, and healthful longevity.
Our program will teach you how to energize your every waking hour and develop vibrant and long-lasting health. It will show you how to use nutrition to avoid and prevent illnesses such as diabetes (which has increased 33 percent in the last decade), heart disease, and atherosclerosis or hardening of the arteries. It will explain the importance of proper hydration and how drinking enough water daily helps to keep your metabolic thermostat at the right “temperature” so that your body will not hoard fat. It will show you how to exercise safely and effectively, according to the needs of your specific metabolism.
Once you have learned how to eat and exercise according to your metabolic type, you will never again have to live hungry, controlled by calorically restricted food regimens. As you discover how to satisfy your nutritional needs, you will experience the freedom of not being ruled by food cravings and the need to binge. You will learn the science of making food work for you as an ally, not as an adversary, supplying your body with the fuel it needs to perform at its highest level. Most important, you will discover how to own your food choices and experience life at your personal best!
There Are Three Basic Metabolic Types In Our Population, What Is Your Type?
The fat-and-protein-efficient metabolism
This Metabolism Can More Efficiently Utilize Fats and proteins than carbohydrates, creating a physique that is naturally strong.
The Carbohydrate-Efficient Metabolism
This group easily digests and utilizes carbohydrates, creating a physique that has a tremendous endurance capacity.
The Dual Metabolism
This third type has the very special ability to utilize all three nutrients-fat, protein, and carbohydrate-with equal ease, creating a physique that equally combines both strength and endurance.
"FOUNDED IN SCIENCE AND PROVEN IN PRACTICE"
You Control The Outcome
A Life of Function
Congratulations! Embracing the world of nutrition is a gratifying and uniquely personal journey. One that should reflect your lifestyle and goals, so it only makes sense that your metabolic approach should also reflect your individuality. Our philosophy is one size does not fit all. Optimize your health, develop an extraordinary sense of well-being and be the best you can be.
Let us customize your program TODAY!
TURN UP THE HEAT
100 Degrees (100 percent metabolic efficiency) is the optimum metabolic functionality we strive for, let PFC help you achive this level of functionality.
The closer you come to your optimum metabolic performance the more fat you will burn, even while your body is idle at work! Let PFC create a program for you to achieve the most results with the least amount of effort.
Specialized Nutritional Support
Specific Health Conditions
At Performance Fitness Concepts (PFC), Phil Goglia believes in a proactive, individualized approach to nutrition that provides nutritional support alongside your physician’s care. Our philosophy focuses on understanding each individual’s nutritional needs, lifestyle, metabolic considerations, and overall wellness goals.
Through personalized nutritional strategies, food selection, hydration recommendations, and lifestyle guidance, PFC aims to help individuals establish healthier eating patterns and support their overall nutritional well-being while navigating specific health challenges.
Anorexia
Nutritional needs can be particularly complex for individuals experiencing anorexia or disordered eating patterns. At PFC, our approach emphasizes individualized nutritional guidance designed to encourage balanced eating habits, adequate nourishment, and a healthier relationship with food. Nutritional recommendations are developed with consideration for each individual's circumstances and in coordination with their physician and qualified eating-disorder care team.
Bulimia
Disordered eating can involve complex physical and emotional challenges. PFC provides individualized nutritional guidance focused on establishing consistent eating patterns, supporting adequate nourishment, and developing a healthier relationship with food. Our goal is to complement professional medical and psychological care through structured nutritional support and ongoing guidance.
Chronic Fatigue
Nutrition plays an important role in supporting normal energy metabolism and overall wellness. PFC develops personalized nutritional strategies that emphasize balanced meals, appropriate hydration, and nutrient-dense foods to support daily energy needs, nutritional adequacy, and general well-being. Recommendations are tailored to individual needs and coordinated with physician-directed care.
Colitis
For individuals living with ulcerative colitis or other forms of colitis, nutritional needs may change depending on symptoms and individual tolerance. PFC focuses on personalized food selection, hydration, and nutritional strategies designed to support digestive wellness and help maintain adequate nourishment. Recommendations are tailored to individual dietary tolerances and developed alongside the guidance of the individual's gastroenterologist or physician.
Crohn's
Crohn's can present unique nutritional challenges due to its impact on the digestive tract and nutrient absorption. PFC provides individualized nutritional guidance focused on appropriate food choices, hydration, and nutritional adequacy. Dietary recommendations consider individual tolerances, lifestyle, and nutritional needs, with the goal of supporting overall wellness alongside physician-directed medical care.
Diabetes
Proper nutrition is an important component of diabetes management. PFC develops personalized nutritional strategies that consider individual dietary needs, lifestyle, activity levels, and relevant health information, including physician-provided laboratory results such as A1C and lipid profiles. Our approach emphasizes balanced meal planning, consistent eating patterns, and nutritional support for healthy energy metabolism and weight-management goals. All recommendations are intended to complement the individual's diabetes care plan established by their physician.
Drug and Alcohol Abuse
Recovery from substance and alcohol dependence can place significant nutritional demands on the body. PFC provides nutritional guidance focused on rebuilding balanced eating habits, supporting nutritional adequacy, maintaining hydration, and addressing potential dietary deficiencies. Personalized food strategies are designed to complement recovery programs and physician-directed care. Nutritional support is not a substitute for addiction treatment, counseling, or medically supervised recovery services.
Esophageal Reflux
Individuals experiencing gastroesophageal reflux may benefit from identifying foods and eating patterns that align with their individual digestive tolerances. PFC develops personalized nutritional recommendations that may include adjustments to food selection, meal timing, portion sizes, and other dietary considerations. Recommendations are designed to support digestive wellness and complement the medical guidance provided by the individual's physician.
Irritable Bowel Syndrome
Irritable Bowel Syndrome can affect individuals differently, making personalized nutritional guidance especially important. PFC works with individuals to identify food choices and eating patterns that are appropriate for their digestive tolerances and nutritional needs. Customized meal planning may incorporate individualized dietary adjustments designed to support digestive comfort, balanced nutrition, and overall wellness.
Lupus
Individuals living with lupus may have unique nutritional considerations depending on their symptoms, medications, and overall health. PFC provides individualized nutritional guidance emphasizing balanced meals, nutrient-dense foods, appropriate hydration, and nutritional adequacy. Our approach is designed to support general wellness, energy needs, and healthy eating habits alongside the individual's physician-directed treatment plan.
Performance Fitness Concepts and Phil Goglia provide nutritional education, individualized dietary guidance, and wellness support. These services are intended to provide nutritional support alongside your physician’s care and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. All medical conditions must remain under the supervision of a licensed healthcare provider. Clients should consult with their physician before making dietary changes, beginning supplementation, or modifying an existing medical care plan. PFC does not replace medical care, prescribed medications, or treatment provided by qualified healthcare professionals.
"COMPLIANCE IS A SCIENCE"
Real People, Real Stories
The Proof
*Results not typical
Testimonials
OUT OF STATE?
OUT OF THE COUNTRY?
NO PROBLEM!
How It Works
Schedule an initial consultation
Prior to your initial consultation you will need you to fill out an Initial Patient Packet click here, have a recent lipid profile blood panel from your doctor (cholesterol screening) or click here to fill out our metabolic typing questionnaire. We will then be able to ascertain your metabolic type just by filling in the questionnaire. However, if you are within one or two points of another metabolic type, it would be a good idea to get your blood work done. If your doctor has taken your lipid profile within the last year, you can use those values. If your weight and health have changed significantly since the last time you had this test done, you may wish to get another one, because one of the joys of our metabolic food program is watching your cholesterol and triglyceride levels drop dramatically. If you do not have a physician to order the panel from the lab you can have your blood work done for a minimal cost at your local CVS MinuteClinic or Wallgreens Heathcare Clinic without an appointment.
After your blood work is done and or your questionnaire is filled out you’ll be set for your first appointment! Prior to the communication whether it be a phone call, Skype or FaceTime please email us all your completed paperwork as well as labs if you have them.
As for your body fat assessment. You have several different options.
How Your Clothes Fit
Obviously not the most accurate method but definitely the most convenient. If you have a pair of pants, shirt or dress that feels tight you can use it to roughly gauge your body composition.
If your exercise and nutrition regimen causes your clothes to loosen up, it is a good sign you are losing body fat.
Body Circumference Measurements
A form of Anthropometric measurement, body circumferences can be used in formulas to estimate percent body fat. Equations which you can plug in your circumferences for a body fat estimation are all based on a statistical model. You will measure your height, hips waist and weight.
Click here to purchase body tape measure.
Click here for Body Fat Calculator
Skinfold Analysis- OUR METHOD
Skinfold analysis has long been the most common and popular method for measuring body fat. Multiple site skinfold analysis is usually taken by a practitioner. Most personal trainers are familiar and experienced with taking skinfold measurements, please ask where you can get this analysis done locally. The accuracy of skinfold measurement has usually been reported to be within 1-2% of the clinical standard (hydrostatic weighing.) The accuracy depends on the test subject and the practitioner’s skills and experience. If you do decided to get your Body Fat tested in this manner please make sure you go to someone experienced so you get an accurate measurement.
With all this in place you’ll be ready to go for your weekly check-ins!
"COMPLIANCE IS A SCIENCE"
About PFC
Our Story
In our 33 years of designing individual nutrition programs, people say that no one knows nutrition like Performance Fitness Concepts! How do we do it?? The mystery lies in the combination of foods – and that combination is different for everyone.
THE SOLUTION: Metabolic Nutrition. The specialists at PFC are experts in metabolic nutrition and metabolic typing. We help you identify how your body uses food for energy, we will unlock the FAT-BURNING power of your metabolism and discover the secret combination of foods that work most efficiently for you, whatever your health goals.
Optimize your health! Schedule a consultation NOW!
Rivers School of Weston dean’s list graduate - all American HS wrestler / awarded Charles T. Bell award most improved wrester 1975-1976 / 1976-1977. Co-captain varsity wrestling 1976-1977
Pumping Iron
Pumping Iron the movie inspires America
World Burn Foundation Nutritional Consultant for Burn Survivors
Phil Up and Go Nutrition and training infomercial - Founder / Co-creator
RTC Racing
1998-2006 - RTC Racing / Dodge Racing League Viper Racing Series Rookie of the Year - Most Improved Driver
Turn up The Heat Unlock the Fat Burning Power of Your Metabolism – best selling book Penguin Putnam Publisher.
View the episode The Doctors FAT: EVERYTHING YOU NEVER KNEW
International Association of Eating Disorders Professions Certification
Watch Philip Goglia reoccurring participation uncovers on the Dr. Phil Show as a nutritional consultant.
Nutritionist for Marvel Action Adventure Actors: THOR / Guardians of the Galaxy / Agents of Shield / Captain America
Reoccurring Participation as the nutritional expert for the Kardashian TV Series (2012- 2014
Khloe Kardashians Book:
Philip Goglia writes a chapter in Khloe Kardashians book, STRONG Looks Better Naked Chapter 2.
Philip Goglia is a nutritionist to contestants.
World Boxing Committee:
Philip Goglia becomes the WBC (World Boxing Committee) Head of Nutrition and Anti-Doping Chairperson
Philip Goglia is a nutritionist to contestants.
Split Nutrition
Split Nutrition Health Snack Co-Founder. www.splitnutrition.com
Nutritional Consultant
Nutritional Consultant for Los Angeles Based Gastroenterologists / Dermatologists / Endocrinologists / Orthopedics / Plastic Surgeons / Internists (2018 - Present)
Gets Christian Bale ready for his role in Vice. Christian wins a Golden Globe award for the Best Performance by an Actor in a motion picture.
Extra TV:
Philip Goglia appears on Extra TV
It's All About Teamwork
Meet The PFC Team
With over 50 years of combined experience in nutrition, professional athletics and food relations PFC can provide you with a solution to fit your needs.
Philip Goglia is the founder of Performance Fitness Concepts, one of the most elite performance nutrition and rejuvenative health and wellness clinics in the United States. He has been a certified nutritionist for over 30 years and has been recognized as the recipient for the 2009 and 2010, 2011, 2012 and 2013 Best of Santa Monica Award in the Dietician category by the US Commerce Association. Most recently he was awarded the 2013 "Deborah Constance Children's Inspiration" award for his commitment to health and wellness mentoring at the inner city charitable foundation "A Place Called Home."
Ronald S. Kvitne is a board-certified orthopedic surgeon with over 27 years of experience. He received his medical degree from the University of California, San Francisco and completed his residency in orthopedic surgery at the Northwestern University Medical center in Chicago, Illinois. Dr. Kvitne is a well-recognized expert in the field of sports medicine, specializing in the evaluation and treatment of shoulder, elbow and knee disorders and injuries.
Dr. Kvitne has served as the Team Physician for Los Angeles Galaxy professional soccer team, and is the Medical Director and Team Physician for the Los Angeles Kings NHL hockey team and is a consultant for UFC Mixed Martial Arts.
Dr Jessica Wu is a Cosmetic Dermatologist in Los Angeles and Assistant Clinical Professor of Dermatology at USC. A graduate of Harvard Medical School, she is known for her gentle touch, natural results, and personalized care. She lectures nationally and internationally, and has been an Investigator in several FDA clinical trials. Having treated patients for over 20 years with skin conditions such as acne, rashes, and sun damage, Dr. Wu has seen firsthand how nutrition affects the skin. She is author of the best-selling book Feed Your Face: Younger, Smoother Skin and a Beautiful Body in 28 Delicious Days and is also a member of the Medical Council of the American Society for Nutrition. Dr. Wu and her husband are both clients of Philip Goglia.
Gunnar Peterson is a Beverly Hills-based personal trainer whose clients include celebrities, professional athletes, and everyday people. Gunnar works with each on an individual basis, focusing on achieving long-term results through challenging and constantly varied workouts. He is widely recognized for his expertise in functional training and his commitment to developing and implementing innovative fitness techniques.
With over 20 years in the fitness industry, Gunnar’s dynamic approach, boundless energy and humor only add to the effectiveness of the experience his clients enjoy.
Coach Gerry Rodrigues started swimming in 1970 in Trinidad where he swam for the Caribbean island’s national team. His ability and love of the sport brought him to Mission Viejo in 1980 and earned him a scholarship to Pepperdine.
Gerry started the Malibu Masters swim club, headed-up Southern California Aquatics, began the first Masters club at The Sports Club LA, founded Tower26 and ran the UCLA Masters swim program. Gerry has been the recipient of the US Masters Coach of the Year and Southern Pacific Masters Coach of the Year honors.
Lisa Saridakis is a world-leading strategic entrepreneur and a specialist in nutrition and fitness. Her Life has always been about health and wellness and with this in mind realized how the proper nutrition and exercise could change lives. Along with her husband, Philip Goglia, Lisa helps improve and continually develops the proprietary weight management program originally created by Philip Goglia. She also plays a key role in managing the PFC team with a focus on overall efficient and effective operations that ensure the highest level of customer satisfaction within the PFC experience.
Dr. Rahul Dixit is a partner at Southern California Medical Gastroenterology Group in Santa Monica. Dr. Dixit was educated at the University of Maryland-College Park and then went to the University of Maryland School of Medicine. He completed his internship and residency in Internal Medicine at Case Western Reserve/Case Medical Center. Afterwards, he completed a double fellowship in Gastroenterology at the University of Miami and Hepatology/Liver Transplant at The Johns Hopkins Hospital. He is double Board Certified in Gastroenterology and Internal Medicine.
While in school, Dr. Dixit began accumulating honors including the Maryland School of Medicine Distinguished Medical Student Service Award. He graduated in the top 1 percent of his undergraduate class and was a Phi Beta Kappa Award winner. With all of his impressive academic achievements, he stands apart in his willingness to serve and help others. He has volunteered in India and Africa as a physician, tutor, and builder of homes for the underserved. Dr Dixit exemplifies the spirit of helping and healing that we look for in our team members.
Clinically, Dr. Dixit focuses on all aspects of gastroenterology and liver disease. He uses his eastern roots to focus on the whole patient and disease state with combination of Eastern medicine and natural treatments for GI ailments.
Dr. Vinay Aggarwal is a seasoned, Cedars-Sinai trained, board-certified internal medicine physician. Through his specialization in non-surgical body contouring, bio-identical hormone replacement, medspa and concierge medical services, he strives to help his patients achieve their desired wellness and aesthetic goals to live freely and confidently.
Dr. Aggarwal studied Neuroscience and Economics at the University of Pennsylvania and completed a Masters of Public Health at Yale University. Afterwards, he obtained his Medical Degree at Drexel University in Philadelphia, PA. Dr. Aggarwal is a co-founder of PlatinumCare LA and has received numerous awards and recognition for his excellence in patient care.
Turn Up The Heat
Why Choose PFC?
Personalized plans for your needs, not one persons plan for “everyones” needs.
PFC Program Pricing
Start your journey today.
Second Visit
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Personalized nutrition and exercise program presented and explained
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Clients to keep track of their foods including: food intake, eating times, energy levels, sleep patterns, digestion, etc.
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Based on report of finding from the initial visit, individualized stretching and rehabilitative program developed.
Initial Visit
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Blood lipids and glucose tested and evaluated
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Family health history evaluated
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Personal health history evaluated
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Height, weight, lean muscle mass & percent of body fat determined
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Current medical and fitness condition evaluated
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Lifestyle evaluated
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Personal Fitness and nutrition goals established
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Evaluation of current physical condition
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Blood pressure taken
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Postural analysis
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Orthopedic and neurological testing as needed
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If medication is prescribed, a drug/nutrient evaluation is conducted
Weekly
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Weight and body fat percentage taken
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Weekly food intake and energy levels evaluated
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Foods adjusted as metabolic efficiency and body composition change
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Ongoing coaching provided based on how you "communicate" with food in your life
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Exercise programs and training modified as overall wellness improves
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*Lipid Profile additional when applicable - $45 *Hematocrit test - $20
Contact Us
Contact PFC and Kickstart Your Metabolism Now
Tell us about your goals or submit your questions below.